The brief
A craft distillery competing on a crowded shelf cannot win on the bottle shot. What sells a gin to a bar is knowing what to do with it, and what sells it to a drinker is the same thing.
What we built
The serves are the centre of the site: a G&T with a dragon twist, the dragon’s martini, a negroni, and the gin on ice. Each is presented as a reason to buy rather than as a recipe card buried in a blog.
Around them run the tasting notes for the London Dry (the floral, fruit and juniper aromas and the bold palate) the story behind the distillery, and an enquiry path for stockists who want to carry it.
The engineering
The enquiry form is the only conversion on the site and it is reachable from every section, because for a distillery at this stage a stockist conversation is worth more than a direct sale. Photography is processed at upload into several widths. There is no page-builder, no theme, and nothing on the page that does not serve the serve or the enquiry.
Live at
reddragonspirits.com.au → (opens in a new tab)
