Prices, in New Zealand dollars, on the website.
We publish our prices because guessing games waste everyone’s time. Every build includes training at launch, and every proposal includes a care plan, because a website is like anything else your business owns that matters: it needs maintaining, and someone has to be responsible for it.
01 · Build packages
| Core Build$20,000 to $25,000 | Growth Build$35,000 to $45,000 | Flagship$60,000 and up | |
|---|---|---|---|
| Custom design (no templates) | ✔ | ✔ | ✔ |
| Pages | up to 10 | up to 20 | scoped |
| CMS (client-editable) | ✔ | ✔ | ✔ |
| Mobile, speed & accessibility standards | ✔ | ✔ | ✔ |
| Basic SEO + analytics | ✔ | ✔ | ✔ |
| Copywriting | polish of client copy | full copywriting | full + content strategy |
| Brand refresh (logo usage, palette, type) | ✕ | ✔ | full brand system |
| Conversion strategy (enquiry/booking paths) | basic | ✔ workshop + wireframes | ✔ + research |
| Photo/video art direction | ✕ | ✔ | ✔ |
| Integrations (booking, CRM, portals, calculators) | 1 simple | up to 3 | scoped |
| Revisions | 2 rounds | 3 rounds | scoped |
| Launch, training, handover pack | ✔ | ✔ | ✔ |
Core Build
$20,000 to $25,000
- Pages
- up to 10
- Copywriting
- polish of client copy
- Integrations
- 1 simple
- Revisions
- 2 rounds
Custom design, client-editable CMS, mobile/speed/accessibility standards, SEO foundation + analytics, launch and training, all included.
Growth Build
$35,000 to $45,000
- Pages
- up to 20
- Copywriting
- full copywriting
- Integrations
- up to 3
- Revisions
- 3 rounds
Everything in Core, plus brand refresh (logo usage, palette, type) and photo/video art direction.
Flagship
$60,000 and up
- Pages
- scoped
- Copywriting
- full + content strategy
- Integrations
- scoped
- Revisions
- scoped
Conversion strategy with research, photo/video art direction, launch and training.
How far the SEO goes
Every build ships the basics: clean structure and markup, titles and descriptions, a sitemap, and analytics wired up. SEO, AEO & AIO past that point is its own package, priced monthly the way the care plans are, rather than folded into a build. Ask if you want it.
Add-ons
Priced separately, never bundled silently: e-commerce, client and member portals, multi-location or multi-language, custom calculators and tools, ongoing photography.
Not included
Redesigns, new features, ad management. Those get quoted separately, in writing, before any work starts. Scope moves, price doesn’t, and change requests after sign-off are priced change orders. Deposit is 40 to 50% to book; the balance is milestone-based.
02 · Care plans
On every proposal by default. Hosting on its own keeps the site online; the plan is the work on top of it, and it’s the reason our sites don’t rot. We host what we build and nothing else. Annual prepay is 10% off.
| Hosting$150/mo | Care$650/mo | Care+$1,250/mo | Managed$2,500/mo | |
|---|---|---|---|---|
| Managed hosting (fast NZ/AU/global edge) | ✔ | ✔ | ✔ | ✔ |
| Uptime & security monitoring, SSL | ✔ | ✔ | ✔ | ✔ |
| Daily backups + tested restore | ✔ | ✔ | ✔ | ✔ |
| Software/security updates | ✕ | ✔ | ✔ | ✔ |
| Small-change queue (text, images, minor tweaks) | ✕ | 1 hr/mo | unlimited small changes | unlimited |
| Monthly report (uptime, traffic, work done, vitals) | ✕ | ✔ | ✔ | ✔ |
| Content updates (news, projects, team, case studies) | ✕ | ✕ | ✔ | ✔ |
| SEO hygiene (meta, sitemap, Search Console issues) | ✕ | ✕ | ✔ | ✔ |
| Quarterly improvement sprint (new section/landing page) | ✕ | ✕ | ✕ | ✔ |
| New landing pages for campaigns | ✕ | ✕ | ✕ | ✔ |
| Response SLA | best effort | 3 business days | 2 business days | same/next day, priority |
Hosting
$150/mo
- Small changes
- Not included
- Response
- best effort
For sites we built. Managed hosting, SSL, uptime and security monitoring, daily backups with tested restore. The site stays online; nobody is doing any work on it.
Care
$650/mo
- Small changes
- 1 hr/mo
- Response
- 3 business days
Managed hosting, uptime and security monitoring, SSL, daily backups with tested restore, software updates, monthly report.
Care+
$1,250/mo
- Small changes
- unlimited small changes
- Response
- 2 business days
Everything in Care, plus content updates (news, projects, team, case studies) and SEO hygiene.
Managed
$2,500/mo
- Small changes
- unlimited
- Response
- same/next day, priority
Everything in Care+, plus a quarterly improvement sprint and new landing pages for campaigns.
Not included
New pages beyond your tier, redesigns, new features and integrations, paid-ads management, and content writing beyond your tier. Those get quoted separately, in writing, before any work starts.
How the queue works
Requests come in through your client inbox, get batched, and are confirmed before we start. A small change is anything under about thirty minutes. Unused hours don’t roll over.
Questions we get every time.
- Why is a care plan on every proposal?
- Because the alternative is what you’ve probably already lived through: a site that was fine at launch and neglected for six years. Someone has to own it. We’d rather that was us, in writing, than nobody.
- Can we host it ourselves?
- No. We’re accountable for speed, uptime and security, and we can only be accountable for infrastructure we control. Hosting with us and no care plan is possible, and it is exactly what it sounds like: the site stays online and nothing else happens to it. We’re not a hosting company either way: the only sites we host are the ones we built.
- What happens to our current content?
- We migrate what’s worth keeping and tell you plainly what isn’t. Old URLs are redirected so you don’t lose search rankings you’ve already earned.
- How long does a build take?
- A Core Build is typically six to eight weeks, a Growth Build ten to fourteen. The variable is almost always content and photography, not development.
- Do you work with overseas clients?
- Yes. Most of the work runs async with one call a week. Billing is in your currency.
Tell us about your project.
Send a few details and you’ll get a straight answer within two business days: whether we’re a fit, roughly what it would cost, and how long it would take.