The brief
An independent SMSF auditor sells to accounting firms, financial planners and administrators, people who understand the work, and to trustees, who mostly do not. The site has to be legible to a trustee without boring an accountant.
What we built
Service pages set out the audit process in plain language, covering SMSF audits and statutory audit work, with the credibility argument (experience, a tailored approach, confidentiality and turnaround) stated rather than implied.
A news and resources section keeps the practice current on regulatory change, which for an auditor is both a service to clients and the thing that makes the site worth returning to. Two client portals are signposted from the main navigation, because for an existing client the portal is the reason they typed the address.
The engineering
News and resources is client-editable, which matters in a field where the rules change and a stale compliance page is worse than no page. The two portals are in the primary navigation on every screen rather than behind a menu. Contrast, focus states and readable type sizes were built in, which is not incidental for an audience that skews older.
Live at
aussuperaudits.com.au → (opens in a new tab)
